Sales Call - C.L.O.S.E.R. Framework
Explain Away Concerns
Handle Possible Objections.
Callout Template.
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Possible Objections
Price
- Price: Price objection: They either don’t have access to that much $ or they don’t see the value in the solution
- No problem… Can I ask you a question?
- Besides the price, is there anything else that's keeping you from being less than 100% certain that this is the right thing to get you to (Goal)?
- If yes move to uncertainty/ stall
- (If no) cool, so if I’m hearing you right finances aside you’re 100% in?
- Breakdown finances and come up with a payment plan option that fits because at this point the price tag is the only real objection
Stall/ Uncertainty
- Stall/ Uncertainty: They don’t believe 100% that we can get them to their desired outcome
- No worries, whats your main concern with moving forward?
- With working with us, do you think you'll have a greater or lower likelihood of getting and converting more leads?
- Do you believe that it’s worth $X to make this happen and get to [Goal}?
- After this discussion today do you feel like we’re a company you would trust and enjoyb working together with?
- Awesome, then would you like to move forward?
Decision Maker
- No problem, does your partner know you’re on this call right now?
- Do they agree that they want more leads and a system to close more of the leads you’re generating?
- What do you think their main concern with moving forward would be?
- (that is the concern they’re having so solve and overcome that)
Objection from prospect.
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